Founder & CEO of HygeiaSleep | Global Authority on Sleep Hygiene
The Visionary Behind HygeiaSleep
Bobby Morrison, founder and CEO of HygeiaSleep, is a Scottish entrepreneur on a mission to redefine global sleep hygiene standards. Following the Paris bed bug pandemic of 2023, Morrison recognized a global blind spot in hospitality hygiene — mattresses were almost never cleaned or certified for safety.
What began as a personal experience quickly evolved into a worldwide movement. Today, HygeiaSleep stands as the global authority on sleep hygiene, setting scientific standards, providing certification for hotels, and raising awareness among millions through education and media.
“Every person deserves to sleep clean. That’s our belief — and our mission.”
— Bobby Morrison, Founder & CEO, HygeiaSleep
A Scottish Entrepreneur with Global Ambition
Before founding HygeiaSleep, Bobby Morrison had already made his mark as a serial entrepreneur and brand builder. In 2008, he launched Breo Watches, a bold lifestyle brand that went on to sell over five million watches in more than forty countries. The company’s success led to international offices, including operations in Hong Kong, and partnerships across global travel retail.
In 2014, he founded Kartel Watches, a modern Scottish watch brand rooted in craftsmanship, heritage, and experience. With flagship stores in St Andrews, Edinburgh, and London, Kartel brought customers closer to the watchmaking process through its signature Watch-Building Experience — an idea that embodied Morrison’s belief in storytelling, design, and emotional connection.
These early ventures gave him a deep understanding of global business, consumer psychology, and brand trust — the same principles that would later define HygeiaSleep.
The Spark: The Paris Bed Bug Pandemic
The turning point came in 2023. During Paris Fashion Week, Bobby’s wife, Steph, returned from a five-star hotel covered in bed bug bites — an experience that exposed a much larger issue. Despite the luxury, the hotel had no mattress hygiene policy, no certification, and no real accountability for what guests were sleeping on.
Bobby’s response wasn’t anger — it was action.
He began researching global mattress hygiene standards, only to find there were none. Mattresses were being reused for years, even decades, with only surface cleaning between guests. The realization was shocking — and it became the catalyst for what would become HygeiaSleep.
“The sheets are changed, the bathroom is cleaned, but the mattress — where guests spend one-third of their stay — is almost never sanitized. That needed to change.”
From Idea to Global Authority
HygeiaSleep began as a simple idea: to help hotels maintain truly clean mattresses. Its early success came with the creation of the HS-700, a commercial sanitization system using ultrasonic vibration, heat, and UV-C light to remove bacteria, allergens, and pathogens from deep inside the mattress.
But Bobby’s vision went far beyond a product. He saw the opportunity to create a global certification standard that would measure and validate hygiene across the hospitality industry.
Today, that vision is realized through the HygeiaSleep Certification Program (HCP) — a world-leading initiative designed to help hotels meet verifiable hygiene standards through three key components:
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Hygiene Standards Framework & Member Handbook
Developed by the HygeiaSleep Standards Advisory Council, this framework gives hotels step-by-step procedures and checklists to maintain measurable hygiene standards. -
Exclusive Training Videos & Educational Content
Providing continuous education to housekeeping teams worldwide, ensuring consistency and excellence in hygiene practice. -
The HygeiaSleep Certified Badge
A globally recognized mark of trust displayed by hotels that meet certification standards — a badge proven to increase guest confidence and drive bookings.
Global Impact and Partnerships
Under Morrison’s leadership, HygeiaSleep has grown from a UK-based startup into a global movement. With a strong presence in the UAE, Asia, and Europe, the company works with major hotel groups, tourism boards, and government bodies to introduce measurable mattress hygiene standards.
In 2024, Bobby met with officials at the World Health Organization headquarters in Geneva, discussing the growing global rise in bed bugs and advocating for hygiene certification across the hospitality sector.
The same year, HygeiaSleep established HygeiaSleep Hospitality Services LLC in Dubai, spearheading regional growth and training programs for hotels in partnership with leading hospitality brands like Marriott, Anantara, Kerzner International, and Six Senses.
Beyond Hygiene: A Vision for Health and Trust
At its core, Bobby Morrison’s mission isn’t just about cleanliness — it’s about health, safety, and trust. HygeiaSleep’s work intersects public health, hospitality, and sustainability, ensuring guests are protected while hotels gain reputational advantage.
This philosophy is explored further in Bobby’s upcoming book, “Sleep Clean: The Untold Truth About Mattress Hygiene”, which combines science, psychology, and industry insight to highlight how better mattress hygiene can lead to better sleep and longer lives.
“We spend up to 26 gallons of sweat in our beds each year. The science is clear — mattress hygiene directly affects sleep quality, air quality, and wellbeing.”
Educating the World: The ‘Sleep Clean’ Movement
To amplify awareness, Bobby launched the Sleep Clean by HygeiaSleep YouTube channel — a fast-growing global platform with over 1.3 million monthly views. The channel educates both hotels and the public about sleep hygiene, environmental health, and guest safety, combining scientific insight with visual storytelling.
From bed bug prevention to the microbiology of mattresses, Bobby’s approachable style and commitment to truth have made HygeiaSleep one of the most respected voices in the global conversation around sleep hygiene.
The Future of Sleep Hygiene
As HygeiaSleep continues to expand worldwide, Bobby Morrison remains focused on one unchanging mission: to make clean sleep a global standard, not a luxury.
From boardrooms to bedrooms, he is challenging hotels, tourism authorities, and manufacturers to see sleep hygiene as a measurable part of guest experience and wellbeing.
“We clean the air we breathe and the water we drink — yet the place we spend a third of our lives remains ignored. That’s what HygeiaSleep is here to change.”
About the Author
Bobby Morrison is the Founder and CEO of HygeiaSleep, the global authority on sleep hygiene. A Scottish entrepreneur and brand builder, Bobby has led international ventures including Breo Watches and Kartel Watches. Through HygeiaSleep, he is driving a global standard for mattress hygiene in the hospitality industry.
📍 Based in Scotland and Dubai
🎥 Featured on Sleep Clean by HygeiaSleep YouTube Channel
